IJ study archive

Smiley faces & forced smiles

motif

The have-a-nice-day face is the novel's tracer dye for lethal Entertainment — a cheerful rictus that keeps turning up as a warning. It is present in the very first pages as a "fixed smile"... "with teeth," and it brands the deadly cartridge, whose case carries a "HAPPY ANNIVERSARY!" smiley and a second embossed smiley "where registration codes should be." From there the emblem migrates onto Happy Slippers, onto the "smily-face-masked Sergeant at Arms" and the "black and yellow smily-face" projected on Joelle's veil ("and Joelle is in that film"), and onto the A.F.R. raiders' loot. The image also names the horror of the fixed grin: the attaché's wife finds "the rictus of a face... very positive, ecstatic, even," Pat's stroke-rictus is "analogous to the smiley face on the Infinite Jest cartridges," and Gately's warning skull "looks more like a plain old smiley-face," making Demerol-refusal an Entertainment-refusal. Wherever the samizdat surfaces, the smiley follows — the danger sign that looks like happiness.