IJ study archive

the Subsidized Time chronology: the calendar as ad inventory

quote

CHRONOLOGY OF ORGANIZATION OF NORTH AMERICAN NATIONS’ REVENUE-ENHANCING SUBSIDIZED TIME™, BY YEAR

Context

Subsidized Time in its barest institutional form: the year is "REVENUE-ENHANCING," trademarked, and auctioned to sponsors so that history is measured in product-launches — the Whopper, the Depend Adult Undergarment, Glad. This is the theme's purest artifact: the state monetizing the calendar itself, so that even to date an event is to recite an advertisement. Item (6), the unspellable Yushityu upgrade, is the joke's asymptote — commerce so total it breaks the sentence and earns a "(sic)."

Quoted from

In anthology