IJ study archive

Day vs. Gately: why clichés work

quote

even if they are just clichés, clichés are (a) soothing, and (b) remind you of common sense, and (c) license the universal assent that drowns out silence; and (4) silence is deadly, pure Spider-food, if you’ve got the Disease.

Context

Gately's own defense — and note its own plainness, a numbered list that can't even keep its enumeration straight ("(a)… (b)… (c)… and (4)"), the anti-Day in form as well as content. He never claims the clichés are profound or original; he claims they work — they soothe, they route you back to common sense, and above all they "license the universal assent that drowns out silence." That's the functional case sincerity makes against irony: irony leaves you sealed alone inside your own head with the Disease, and the head's silence is where it feeds. The clichés are a shared liturgy whose whole job is to keep a person out of the solipsism the ironist mistakes for sophistication. (Routes to communication-solipsism (NOT built): silence-as-Spider-food as the failure-to-connect mechanism — logged.)

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