Named for his great-grandfather, the X-Ray Specs oculist

timeline_event

texture · B.S. lineage / at naming

When: At nativity (naming); the great-grandfather's fortune is B.S. 1960s-era backstory.
What: Mario is named for JOI's father's father — a golf-addicted Green Valley AZ oculist who made a fortune on X-Ray Specs, sold the copyrights, and died mid-putt, the windfall letting James Incandenza Sr. retire from being the Man From Glad and drink himself to a cerebral hemorrhage on a Tucson stairway. (n.114 ties the Glad Corporation to the last Subsidized year, the Year of Glad.)