Port Washington: the branded body on the company Free List

The institution's other economy: the junior body is advertising space. To get free gear you "let your company of choice spraypaint their logo on your strings" — Dunlop's dot-and-circumflex, Head's Taoist paraboloid — the sponsor's mark literally painted onto the instrument the player swings. Enfield's antifashion refusals (no racquet-covers, shirts untucked) are the counter-gesture, a "careful nonpride," but the underlying deal is that a ranked athletic body is a surface companies rent. Schacht's insistence on his own discontinued sticks is the scene's one small act of not being owned.