IJ study archive

the party rumors: the confabulated Gentle-Crooner endorsement

quote

a bottle of A.D.A.-Approved Xero-Lube Saliva Substitute with a confabulated celeb-endorsement from J. Gentle F. Crooner on it

Context

The founder demoted to a saliva-substitute pitchman: a street-vendor's "confabulated celeb-endorsement from J. Gentle F. Crooner" on a bottle of "Xero-Lube Saliva Substitute." Even years into O.N.A.N., "Johnny Gentle, Famous Crooner" survives in the vernacular as a celebrity brand-face, his name confabulated onto product the way his image sells the founding — the head of state as a Crooner whose endorsement moves saliva substitute. (The "myriadly ironic" Crooner register is irony-sincerity's; Lenz's akido-murder is d-a's / character; landed here is Gentle-as-celebrity politics.)

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