IJ study archive

the Barry Loach saga: a plea unreadable as anything but a hustle

quote

ask passersby to touch him. Just to touch him. […] holding out his hand and asking people to touch him ensured that just about the last thing any passerby in his right mind would want to do was touch him.

Context

The saga's engine is the theme's darkest structural claim: a literally sincere plea cannot be heard as sincere. Loach's brother, his faith in human goodness dead, challenges him to stand outside the T-station and simply "ask passersby to touch him. Just to touch him" — and the experiment proves the brother's cynicism, because the request is automatically decoded as a con. Citizens read "Touch me, just touch me, please" as "some kind of new stem-type argot for 'Lay some change on me,'" and give money precisely to avoid contact, dropping coins with "bullwhip-motions" like they're "trying to get something hot off a burner." The sincerest possible appeal — for nothing but human warmth — is structurally unhearable, filed on reflex under hustle. It's the register war lost in advance: in a world trained to irony, a single-entendre request for contact reads as the setup to a grift, and the very literalness that should make it trustworthy is what makes it suspect.

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