Gately's drive; the A.F.R. raid on Antitoi Entertainent
The displays’ cartridges he had immediately viewed, for though they were unlabelled save for a commercialed slogan in tiny raised letters of IL NE FAUT PLUS QU’ON PURSUIVE LE BONHEUR—which to Lucien Antitoi signified zilch—each was stamped also with a circle and arc that resembled a disembodied smile, which made Lucien himself smile and pop them in right away, to find to his disappointment and impatience with Bertraund that they were blank, without even HD static
Context
The Entertainment's whole semiotics washes up on a junk-shop shelf, and the man who holds it can't read it. These are the anti-ad display cartridges from the flag-draped Shaw statue (the same sidewalk display Joelle fingered at 060), and they carry the emblem entire: the disembodied smile, and the motto "il ne faut plus qu'on pursuive le bonheur" — one need no longer pursue happiness. That is the samizdat's promise distilled: not the pursuit of happiness but its abolition, happiness delivered so completely that pursuit becomes unnecessary. The grim joke is that the smile makes Lucien smile — the forced-smile emblem doing its small contagious work — and that the cartridges are blank, the anti-ad advertising an absence, promising the end of wanting and containing nothing. Lucien, who has "no native words for what he sees," is the perfect blank viewer for a blank Entertainment, and the motto that should chill him "signifie zilch."