The culture the art keys to: "an entertainment-market of sofas and eyes"

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texture · YDAU (2009)

When: YDAU (2009), the narrative present; JOI "when alive and in town" attended the annual pond-draining spect-op
What: The world JOI's art culminates and diagnoses. Under Gentle and Lace-Forché, "94% of all O.N.A.N.ite paid entertainment now absorbed at home... an entertainment-market of sofas and eyes" — "a floating no-space world of personal spectation" that breeds a countervailing "passion for standing live witness," the "spect-ops." JOI is named as native to exactly this appetite: "filmmaker and almost a scopophile about spect-ops and crowds," he "never once missed" the pond-draining. The auteur who made films about eyeballs was himself an eyeball; the terminal Entertainment is the logical endpoint of the sofas-and-eyes market. See the samizdat and tech threads.