the Feral Prodigy script: a walking advertisement for Dunlop
you become a walking lunging sweating advertisement for Dunlop, Inc.; this is all as long as you keep justifying your seed and preserving your rank
Context
The body as commercial instrument: free gear from Dunlop comes at the price of becoming "a walking lunging sweating advertisement," logos sprayed on your strings and sewn on your shoulder — and the sponsorship holds only "as long as you keep justifying your seed and preserving your rank." The athletic body is monetized surface, its upkeep by the corporation conditional on its continued performance for the ranking machine. The prodigy is livestock and billboard at once, sponsored precisely to the extent that his number stays up.