the children's-ad campaign: the federal-corporate war-room — Tine chairs the ad meeting — "the incredible good will that’s even…"
the incredible good will that’s even now accruing from their proud sponsorship of probably the most important public-service spots ever conceived, given the potential threat here
Context
The O.N.A.N. state's structure shown in a conference room: "MR. RODNEY TINE SR., CHIEF OF UNSPECIFIED SERVICES & WHITE HOUSE ADVISER ON INTERDEPENDENT RELATIONS" chairs a meeting of InterLace's children's-entertainment VP, Glad's marketing director, and P. Tom Veals of the ad agency (091's cabinet ad-man). The head of the national-security bureau charged with the "Canadian Problem" (107) is running an advertising pitch, brokering "good will... accruing from... proud sponsorship" — the security state, the media monopoly, and the corporate sponsor merged into one apparatus. This is what governance looks like under Gentle: the response to a lethal weapon is a co-branded ad spot chaired by a spymaster.