The Fully Functional Phil spot meeting
Fully Functional Phil leans way in in a kind of fisheye-lens close-up and says ‘No-ho-ho-ho way’ would he ever be so dumb as to even for a second plunk himself passively down and have a look at what it is his parents are so silently, creepily engrossed by
Context
First catalogued hit: the anti-Entertainment PSA's climactic beat is storyboarded in lens grammar — the prancing-ass mascot delivered "in a kind of fisheye-lens close-up" to warn children never to look at what their parents are watching. The counter-weapon to the lethal cartridge is itself built shot by shot, with the same camera vocabulary the auteur's side of the theme owns; even the spot's cautionary adult is pure spectation imagery (spirals rolling in the eyes — flagged, not entered).