IJ study archive

Corporate-demographic homogenization of speech — the media accent that vacuums out regional difference, and errors…

echoes

From: The Usage Wars — Bryan A. Garner + DFW, The Connection (WBUR, host Judy Swallow, March 30, 2001)

  • Early text: [scene] Wallace's diagnosis that modes of linguistic dissemination have changed — one announcer's slip now reaches a million or two million ears and drives street-level change faster than street change ever moved [28:04–29:06]; and his sharper complaint that the bland national media accent (audible from near El Paso to Presque Isle, Maine) is the product of demographic and economic studies showing dialect alienates listeners — language change driven by corporate and economic imperatives disturbs him more than change driven by dialect or education [29:22–30:57]
  • IJ echo: E Unibus Pluram's economics-of-attention argument carried into IJ's broadcast-and-entertainment culture; the flattened, market-tested national voice is the same adversary EUP names in the television essay
  • Weight: shared-preoccupation